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Inspiratie, passie en creativiteit zijn de centrale thema’s bij Erik Frenken, sinds eind 2020 Creative Director bij Zoe Karssen. Voor de herfstcollectie 2021 heb ik dit jaar een beroep gedaan op mijn inner circle vertelt Erik. ‘ik heb verschillende artiesten gevraagd om een bijdrage te leveren in de vorm van expressie, artworks en materialen waarmee ik vervolgens aan slag gegaan ben’. Het meest in het oog springend was een verfcreatie van een bevriende schilder, waarbij kleur en compositie geresulteerd hebben in de verfspatten collectie. De spetters brengen een extra dimensie, onderscheidend en verrijkend aan materiaal en kleurgebruik. Het leukste is ook dat we de verf met andere technieken kunnen doorvertalen in de kleding waardoor we nieuwe accessoires hebben ontwikkeld en bijvoorbeeld met borduursels de spetters hebben weten te imiteren.

There is no lack of inspiration and we are proud of this autumn collection, which is broad, with many different materials and high quality as the common denominator. For example, we have designed a new leather jacket that we have hand-painted. Or the embroidery on the Wikitoria Trench coat, which creates a look that is both classic and modern at the same time. One of the materials I am very happy with is the fine merino cashmere wool that we use in our different jumpers. Very comfortable and very durable. The autumn collection brings something for everyone, from the comfy home on the couch suits, to the party dresses. There is a wide choice for every occasion and for every woman. Of course the collection is based on the sustainability for which Zoe Karssen is known. We work with materials and techniques that have a minimal impact on the environment and we make sure that our clothes are not produced too far from home. Especially in Portugal, we have a number of factories that we know well and that we enjoy working with.

I am also particularly proud of the image surrounding our collection. We have chosen to further expand the cooperation with Paul Bellaart and together we have developed the Zoe Karssen image. The moving image was created by a young upcoming artist that we will hear a lot about in the coming years. We have created this collection with passion and love and we are already working on the images for the winter collection. A hint? "I'm not saying too much about it yet, but it has a lot of bling and chains and it will be an exciting collection," says Erik.

Inspiration, passion and creativity are the central themes for Erik Frenken, who's Zoe Karssens creative director since the end of 2020. For the autumn collection 2021 we appealed to my inner circle, says Erik. I invited various artists to contribute with expressions, artworks and materials that I then set to work with'. The most eye-catching was a paint creation by a painter friend of mine, in which color and composition resulted in our paint splatter collection. The splashes bring an extra dimension, distinguishing and enriching the material and use of color. The best part is that we were able to translate the paint into clothing using other techniques, so we have developed new accessories and, for example, managed to imitate the splashes with embroidery.

There is no lack of inspiration and we are proud of this autumn collection, which is broad, with many different materials and high quality as the common denominator. For example, we have designed a new leather jacket that we have hand-painted. Or the embroidery on the Wikitoria Trench coat, which creates a look that is both classic and modern at the same time. One of the materials I am very happy with is the fine merino cashmere wool that we use in our different jumpers. Very comfortable and very durable. The autumn collection brings something for everyone, from the comfy home on the couch suits, to the party dresses. There is a wide choice for every occasion and for every woman. Of course the collection is based on the sustainability for which Zoe Karssen is known. We work with materials and techniques that have a minimal impact on the environment and we make sure that our clothes are not produced too far from home. Especially in Portugal, we have a number of factories that we know well and that we enjoy working with

I am also particularly proud of the image surrounding our collection. We have chosen to further expand the cooperation with Paul Bellaart and together we have developed the Zoe Karssen image. The moving image was created by a young upcoming artist that we will hear a lot about in the coming years. We have created this collection with passion and love and we are already working on the images for the winter collection. A hint? "I'm not saying too much about it yet, but it has a lot of bling and chains and it will be an exciting collection," says Erik.

Bijzonder trots ben ik ook op het beeld rond onze collectie. We hebben gekozen om de samenwerking met Paul Bellaart verder uit te bouwen en hebben samen het imago rond Zoe Karssen verder willen opbouwen. Het bewegend beeld is gemaakt door een jonge upcoming artiest waar we de komende jaren veel van zullen horen. Deze collectie hebben we met passie en liefde gemaakt en we zijn inmiddels al weer druk bezig met het beeld voor de wintercollectie. Een tipje van de sluier? “Zeg ik nog niet te veel over, maar het heeft veel bling en kettingen en het zal een boeiend geheel zijn”, aldus Erik.

Nederlands