L'inspiration, la passion et la créativité sont les thèmes centraux pour Erik Frenken, qui est le directeur créatif de Zoe Karssens depuis fin 2020. Pour la collection automne 2021, nous avons fait appel à mon cercle intérieur, explique Erik. J'ai invité divers artistes à contribuer avec des expressions, des œuvres d'art et des matériaux avec lesquels j'ai ensuite commencé à travailler". La création la plus accrocheuse a été celle d'un ami peintre, dont la couleur et la composition ont donné naissance à notre collection d'éclaboussures de peinture. Les éclaboussures apportent une dimension supplémentaire, distinguant et enrichissant la matière et l'utilisation de la couleur. Le plus beau, c'est que nous avons pu transposer la peinture dans les vêtements en utilisant d'autres techniques. Nous avons donc développé de nouveaux accessoires et, par exemple, nous avons réussi à imiter les éclaboussures avec de la broderie.

There is no lack of inspiration and we are proud of this autumn collection, which is broad, with many different materials and high quality as the common denominator. For example, we have designed a new leather jacket that we have hand-painted. Or the embroidery on the Wikitoria Trench coat, which creates a look that is both classic and modern at the same time. One of the materials I am very happy with is the fine merino cashmere wool that we use in our different jumpers. Very comfortable and very durable. The autumn collection brings something for everyone, from the comfy home on the couch suits, to the party dresses. There is a wide choice for every occasion and for every woman. Of course the collection is based on the sustainability for which Zoe Karssen is known. We work with materials and techniques that have a minimal impact on the environment and we make sure that our clothes are not produced too far from home. Especially in Portugal, we have a number of factories that we know well and that we enjoy working with.

I am also particularly proud of the image surrounding our collection. We have chosen to further expand the cooperation with Paul Bellaart and together we have developed the Zoe Karssen image. The moving image was created by a young upcoming artist that we will hear a lot about in the coming years. We have created this collection with passion and love and we are already working on the images for the winter collection. A hint? "I'm not saying too much about it yet, but it has a lot of bling and chains and it will be an exciting collection," says Erik.

Inspiration, passion and creativity are the central themes for Erik Frenken, who's Zoe Karssens creative director since the end of 2020. For the autumn collection 2021 we appealed to my inner circle, says Erik. I invited various artists to contribute with expressions, artworks and materials that I then set to work with'. The most eye-catching was a paint creation by a painter friend of mine, in which color and composition resulted in our paint splatter collection. The splashes bring an extra dimension, distinguishing and enriching the material and use of color. The best part is that we were able to translate the paint into clothing using other techniques, so we have developed new accessories and, for example, managed to imitate the splashes with embroidery.

There is no lack of inspiration and we are proud of this autumn collection, which is broad, with many different materials and high quality as the common denominator. For example, we have designed a new leather jacket that we have hand-painted. Or the embroidery on the Wikitoria Trench coat, which creates a look that is both classic and modern at the same time. One of the materials I am very happy with is the fine merino cashmere wool that we use in our different jumpers. Very comfortable and very durable. The autumn collection brings something for everyone, from the comfy home on the couch suits, to the party dresses. There is a wide choice for every occasion and for every woman. Of course the collection is based on the sustainability for which Zoe Karssen is known. We work with materials and techniques that have a minimal impact on the environment and we make sure that our clothes are not produced too far from home. Especially in Portugal, we have a number of factories that we know well and that we enjoy working with

I am also particularly proud of the image surrounding our collection. We have chosen to further expand the cooperation with Paul Bellaart and together we have developed the Zoe Karssen image. The moving image was created by a young upcoming artist that we will hear a lot about in the coming years. We have created this collection with passion and love and we are already working on the images for the winter collection. A hint? "I'm not saying too much about it yet, but it has a lot of bling and chains and it will be an exciting collection," says Erik.

Je suis également particulièrement fier de l'image qui entoure notre collection. Nous avons choisi de poursuivre notre coopération avec Paul Bellaart et nous avons développé ensemble l'image de Zoe Karssen. L'image animée a été créée par une jeune artiste en devenir dont nous entendrons beaucoup parler dans les années à venir. Nous avons créé cette collection avec passion et amour et nous travaillons déjà sur les images de la collection d'hiver. Un indice ? "Je n'en dis pas trop pour l'instant, mais il y a beaucoup de bling-bling et de chaînes et ce sera une collection passionnante", dit Erik.